Strategic Management الادارة الاستراتيجية

نبذة عن كتاب Strategic Management الادارة الاستراتيجية

The Mckinsey analysis discovered four quite distinct phases of strategic management evolution. In first phase, financial planning and management focuses on the prepartion of budgets with an emphasis on functional operation. Most organizations have a budg- eting process, in at least rudimentary form, as a way of allocating resources among funcational units, subsidiaries, or project. The second, forecast – based planning follows naturally from the first step as managers project the budget’s requirements beyond the one – year cycle. This phase represents an effort to extend managers attention beyond the immediate future as scenarios are developed which describe their expectations about future time periods. Extra information is comprehensively mentioned inside the handbook you are carrying now and waiting for you to discover more and more about one of the most important topics of management straregic management.